The Max-Flo VS is a lower head pump and it is actually more "efficient" (higher energy factor) than some of the bigger pumps. So it is a pretty good choice at a great price point. The only downside to it is that it would not work well for a pool with a spa where the VS would need to run the jets too. But everything else would work fine.
Here is a spreadsheet comparison I did some time ago for $0.20/kwh which is close to yours.
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