It's basically salt with some unknown additives but since the company is being run by an ex Bioguard Executive I would guess it's very similar to Bioguards Mineral Springs Beginnings and Renewal. In other words, an expensive mix of salt, CYA and borax!

They use a lot of hype on their website about "Nova Scotia Salt" and "X2O enhancers" (but never really explain what these are of what they do!) so I would have to say that this subsidiary of North American Salt/Compass Minerals is mostly marketing and not much substance! If there was any substance to it there would be some research to back it up!