Contrary to what some people here have said, pool stores are not filled with demons. They aren't the "antichrist". They are just ordinary people, doing ordinary jobs, in entirely ordinary ways.
There are some bad people who knowingly are doing bad things. Even though I doubt that it originated in an evil plan, I'm pretty sure that some pool chemical executives today understand that their market share depends on deceiving pool owners.
But, for the most part, pool store owners are as much victims of that as you are. For the most part, it's not fair to them, nor honest about ourselves, to see it differently.
So, I would ask you all to be careful to be fair. Yes, pool store owners rip off pool owners. But most of them aren't doing so knowingly or deliberately. They are just doing what they've been taught was the right thing to do.
Ben
"PoolDoc"
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