I found my heater for about $500 cheaper than my 'local' dealer on Amazon (sold by Amazon), and also ended up getting my pump from them too (saved about $50 from any other online place). I usually just google/bing the item I'm looking for and spend about 30 min's price shopping (have to go thru the hoops on each site to determine what shipping is and if they collect tax (to get the 'real' price)). I've also bought from Amato, In the Swim, PoolCenter.com...