The generic bleach that I get from WalMart has a yellowish-green tint to it and is "slippery" feeling, so that wouldn't concern me as long as what you have isn't scented.
There was a problem that a lot of people here had with the Clorox bleach last year--thnk it had something to do with the "new and improved" stain fighting formula that caused white deposits on the pool floor. Might want to search Clorox for posts within the last year regarding that. However, I wouldn't worry about the color and feel--that's normal.
Edit: Here's a thread about the "new, improved" Clorox--the formula in question appears as a white liquid, so it sounds like you've got the right stuff. http://www.poolforum.com/pf2/showthr...=Clorox+Bleach