jl,
Here are Ben's startup procedures: http://www.poolsolutions.com/gd/startup_tips.html.

Chlorine first, pH second, calcium third (not applicable in your case), and then alkalinity.

Borax will raise pH and is the recommended product for doing that. The Borax calculator in BleachCalc, however, is for raising the borate level in your water as an algaecide. Same product but a different use than you're looking for.