Generally speaking it is best to go with a well established firm's filter, such as Hayward, Starite, Jandy, etc. The reason is obvious, it is easy to purchase parts from many vendors, the warranties are solid, normally it is easy to get parts locally, and they also have a history of lasting.
Also it is best to be wary of firms that state they have a material that is better than any others, personally I give them a wide birth. Often it is mutton dressed up as lamb.
The size of the filter, regardless of the size of the pump, is important; get the largest you can afford. If you really want pristine water get a DE filter but these are a little harder to take care of than a sand filter.
If you want to improve the filtration of a sand filter add a little DE, only through the overflow box, one measured cup at a time each 15 minutes until the pressure increases by 1 psi.
Also remember this type of material which seems as if it is Zeolite requires that you clean it once a year. This is a bit of a pain. If you have a saltwater pool I believe but am not sure this is not required.
It might be best to steer clear of any unknown filter material such as the one you mentioned.
Finally a business partner once told me and have found it to be true most of the time, "You pay peanuts you get monkeys." I like monkeys, they have a place in this world, but perhaps not in your pool.
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