A few questions:

1. What are you using to test your pool? Test strips, pool store, taylor kit?

2. What does your pH normally sit at, what is it "rising" from?

3. If using a Taylor or similar test kit, what are your other numbers? FC, CC, Alk?

Pools using chlorine will generally not smell bleachy unless the pool is dirty or fighting something, or immediately after removing the cover. My pool has almost no chlorine smell, except after a day of lots of kids in the pool (there is no "P" on my ool). After I shock it the smell goes away.