Lomart is a well-known and respectable brand. I THINK it's related to Dough-boy, but don't bet the farm on that.

I'm always leery of burying AG pools. They are not designed for it. There are IG pools than can be fully exposed, with steel walls, that naturally can be buried, or used as AG pools too. About half of my neighbor's pool is out of the ground, but it's hard to see because of the deck.