I am speechless...It is right in the manual with pictures...

"The Power-Flo LX pump MUST be installed below the pool water line (see Figure to right)"

I skipped right over that and went to the troubleshooting pages.
Thanks for the help - I really appreciate it.
This forum is live-saver - I would have played with this WRONG pump another 2 weeks trying to get it to prime reliably!

I assumed pumps are pumps, especially Haywards pumps - I have seen 3 different pumps used for this purpose, brought out by the builder, they were all Hayward and had no idea there was AG pumps and BG - Oh well, live and learn, now I know pumps are not all alike.

thanks again
Kevin
(with a red face...)

P.S Who wants to buy this pump?