It depends on how the pool store bleach has been stored and handled; bleach degrades quickly where it's sunny and warm. If it's fresh and it's been kept cool indoors, it may be close to 12.5% - if it's last year's stock and the label is faded, it may be closer to no%. WM has thier business model as an advantage here - they move stock quickly everywhere (also indoors) so it's lekely their stock is fresh.
If you want to be sure, CarlD has put his bleach testing method somewhere on this site.
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