victus,

I find that most consumers will go out of their way to support and purchase from a business that is HONEST and does what is in the best interests of its customers. That's how I sell products (not pool products) and that is why my competition does not do well.

IMHO, it find it depressing that business owners think that they need to "fool" or lie to their customers in order to maintain a profit. BTW - I do own a start-up with my husband as well.

I would be more likely to buy the supplies I needed from the local pool store (like polyquat or equipment) if I felt they had my best interests in mind.