It sounds like slime (algae + bacteria) have biodegraded your CYA to ammonia. We seen this more this season, than in the 14 years previous. I would have never guessed it could happen in only a week!
Use this chlorine demand bucket test to verify the problem: http://www.poolforum.com/pf2/showthread.php?16973 The only practical method for removing lots of ammonia formed during the biodegradation of CYA is LOTS of chlorine.
Mean while, add your bleach every night, till you've either (a) solved the problem or (b) found another solution. And, turn off your SWCG if it's still on -- you'll just wear it out.
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