Yup, they generally sell it as 12.5 or even 10%. That's to allow for the breakdown. Higher concentrations of chlorine break down faster to lower concentrations. So if they bottle 14% and it breaks down to 12.5% after a few weeks they haven't lied about their product. Still, breakdown is inevitable and unavoidable.
The main reason to test your higher concentration LCs is to see if it has fallen below the rated concentration and then use it up, adjusting your amounts accordingly. I'm not a fan of defending pool stores but in all fairness to them when they are selling gallon jugs of 12.5% and maybe they test at 10 or 11% they aren't cheating you. It's very hard to control it any more than that.
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